Unlocking the Power of Gaming Communities and Next-Gen Monetization

In this episode of Web Without Walls, Yuriy shares insights on how Medal.tv became a leading social platform for gamers by enabling users to capture, share, and memorialize their gaming moments.

Yuriy explores why traditional advertising doesn't resonate with gamers and reveals innovative, non-intrusive strategies for integrating brands into gaming communities. From redefining how we think about games and sports to explaining the unique challenges and opportunities in gaming monetization, this conversation offers a fresh perspective on why gaming is driving mainstream culture and how brands can authentically connect with its audiences.

Yuriy Yarovoy is the SVP of Growth at Medal.tv, a platform redefining how gaming experiences and communities thrive online. With extensive experience building platforms that empower creators and foster genuine social engagement, Yuriy specializes in turning gaming content into vibrant social interactions.

He's deeply involved in crafting strategies that blend creator tools, community building, and innovative monetization, making him a pivotal voice in the ever-evolving intersection of gaming, digital culture, and next-generation advertising.

Vijay Kumar is the Founder and CEO of Mile, where he has spent over a decade helping publishers navigate modern Ad Tech. His work spans pricing strategy, yield optimization, and infrastructure decisions, always focused on giving publishers more clarity and control.

As host of Web Without Walls, Vijay brings real-world experience and thoughtful curiosity to every conversation. He asks the questions publishers care about, challenges assumptions when needed, and creates space for honest, practical industry dialogue.

• “I feel WeTransfer is one of the best advertising products that has ever built and they got acquired recently. ”
• “Yep, you're not a fly. Your audiences are not like fly by audiences who are just showing up on the site.”