Beyond Unique Demand: Resellers, Identity & Revenue Shifts 

Publishers are rethinking resellers, the MFA debate is shifting, and identity challenges loom post-cookies. This episode breaks down the biggest misconceptions in programmatic and what actually moves the revenue needle.

Ziv Mishan is the VP of Revenue at Kueez, where he has led the company’s shift from content publishing to a tech-driven media business. With a strong foundation from his years at Google, where he helped lead post-Covid bounce back strategies,

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Ziv now works closely with top publishers worldwide. He focuses on audience growth, content performance, and maximizing yield through KueezRTB, with a sharp eye on cookieless environments and real-time industry shifts.

Vijay Kumar is the Founder and CEO of Mile, where he has spent over a decade helping publishers navigate modern Ad Tech. His work spans pricing strategy, yield optimization, and infrastructure decisions, always focused on giving publishers more clarity and control.

As host of Web Without Walls, Vijay brings real-world experience and thoughtful curiosity to every conversation. He asks the questions publishers care about, challenges assumptions when needed, and creates space for honest, practical industry dialogue.

• “Yeah, I would lean into that and say measurement and attribution or advertisers is more important rather than them pointing out that this traffic came from a page source and this is not good.”
• “As a publisher, there's so many things that you can do on Programmatic and at the same time, you don't know what's going to move the needle, right? And most of the publishers have optimized their Programmatic stack and they continue to optimize in different forms.”