Tools, Threats, and Hot Takes for Publishers

SEO isn’t just a checklist—Jono shares why it needs to be part of a brand’s core DNA. From competing with AI-generated content to preparing for a post-cookie world, get actionable strategies to stay ahead in a changing SEO landscape.

Meet Justin Wohl, a visionary leader in digital media. Justin is the Chief Revenue Officer for three renowned digital publications: Salon.com, Snopes.com, and TVTropes.org. With a career at the forefront of digital publishing, Justin has proven excellence in programmatic advertising, M&A transactions, and reader revenue strategies, ensuring the long-term viability of independent journalism. His leadership has been instrumental in transforming the revenue landscape for these brands with a unique blend of product development, content strategy, and operational excellence.

Beyond his professional accomplishments, Justin is deeply committed to fostering sustainable journalism and forward-thinking digital strategies. His passion for ensuring the accessibility of quality content on the web speaks to his dedication not just as a leader but as a champion of the digital media space.

Vijay Kumar is the Founder and CEO of Mile, where he has spent over a decade helping publishers navigate modern Ad Tech. His work spans pricing strategy, yield optimization, and infrastructure decisions, always focused on giving publishers more clarity and control.

As host of Web Without Walls, Vijay brings real-world experience and thoughtful curiosity to every conversation. He asks the questions publishers care about, challenges assumptions when needed, and creates space for honest, practical industry dialogue.

• “It is a really hard proposal for the user to actually sign up with their email IDs on every single site on the open web and the amount of scale, that you're going to need for from the authenticated users to actually impact revenue.”
• “For publishers, this is a black box. They don't know if they have been, for lack of a better term, if they're being shadow banned by the DSPs as to whether they can get ad spend from the advertisers or not. It is a black box for our publishers.”